"Equity crowdfunding is likely to attract the attention of financial institutions, which have expertise at being broker-dealers. These entities will either start from scratch operations in equity crowdfunding or, more likely, track the startups in the industry and acquire the most successful ones. Given the advantages that financial institutions have in the securities business, these companies will be formidable competitors to rewards-based crowdfunding platforms in equity-based crowdfunding."   LINK
Entrepreneur
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